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THINK: For any kind of campaign, the first step is to plan – research, gather insights, brainstorm, strategize. Keep the goal in mind. Are you trying to teach? Create conversions? Strengthen bondss?
CREATE: Build assets – traditional and digital. What kinds of things will be seen? Websites, mobile apps, videos, grassroots campaigning, product samplings, etc.
ENGAGE: Drive traffic to those assets to make sure they are seen! Create relationships through various channels to connect with consumers.
OPTIMIZE: Constantly evaluate the effectiveness of the various strategies in use. How are consumers responding in qualitative and quantitative terms? Use website analytics to measure how digital marketing tactics are working. Gather insights to improve campaign strategies.

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